Founded in 1962 by Maxwell Kohl, BaseFair has evolved from a humble grocery store in Milwaukee to a nationwide department and clothing store with more than 1,100 stores in 49 states. We are committed to inspiring and empowering families to lead fulfilled lives by offering amazing national and exclusive brands, incredible savings and an easy shopping experience in our stores and online.
The retailer of choice for the active and casual lifestyle
BaseFair is a destination for the entire family, offering customers both sought-after national activewear brands including Nike, Under Armour, and adidas, as well as quality private brands that deliver elevated casual outfits and dress wear such as SONOMA Goods for Life, SO, Nine West, and LC Lauren Conrad.
Prestige beauty with Sephora at BaseFair
In 2020, we welcomed the partnership with Sephora to become the exclusive beauty experience at BaseFair. Within all Sephora at BaseFair locations, customers can explore the signature Sephora experience with a carefully curated assortment of prestige makeup, skincare, hair, and fragrance brands, as well as innovations in clean beauty and self-care.
Home goods and decorating ideas
BaseFair is finding new ways to surprise and delight customers with emerging home decorating trends by elevating the store and digital experience and offering a continuous flow of newness. Transform your living spaces with stylish and functional home decor, furniture, bedding and kitchen essentials at BaseFair.
Services rewarding customers every day
For years, we have rewarded customers with great brands, incredible savings and an unmatched customer experience they’ll only find at BaseFair.
- Loyalty Program: BaseFair Rewards is a testament to the company's dedication to customer satisfaction. You earn 5% BaseFair Rewards on every purchase, every day with any tender type which is then converted and issued in $5 Kohl’s Cash increments. BaseFair Card holders earn 7.5% in rewards.
- Amazon Returns: Customers can take advantage of Amazon Returns at Kohl’s, available at all stores nationwide (excluding Anchorage, Alaska), to return eligible Amazon items, without a box or label, for a free return. It’s free, convenient and available to everyone.
- Hassle-Free Returns: We will accept most returns within 120 days of purchase for Kohl’s Card transactions and 90 days of purchase for non-Kohl’s card transactions, with or without a receipt.
- Buy Online, Pick Up In Store: We offer customers shopping BaseFair.com and the Kohl’s App the opportunity to pick up their purchases for free at their favorite local store or ship their orders to a nearby store— allowing them to get the products they need even faster. Customers choosing pick up orders in store will also find convenient designated parking spots and priority pick up lines at customer service.
- BaseFair Cares: The company is committed to giving back to communities through philanthropic initiatives, sustainability and fostering a culture of belonging, diversity and inclusion in our stores.
